"The creative act, the defeat of habit by originality, overcomes everything." So reads Commandment #2 in our Ten Commandments of George Lois line.

This was the first quotation George suggested and is one of his most celebrated statements.

George chose this type treatment from a variety we presented.

A portion of the proceeds from sales of this shirt will benefit the Herschel Levit scholarship fund at Pratt Institute, Mr. Lois' alma mater.

Set in Helvetica Neue Bold Condensed 77 and printed in white and grey on a fine cotton jersey t-Shirt.

Now available as a 15 oz. tall coffee mug. Have a daily dose of inspiration with your coffee. Fill it with pencils and let George's words get you through that impossible deadline with the unbearable client.